Sx3
Leading supplier of IT services to local government and education
| BEFORE: |
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No Consistency or control of material |
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Confused messaging |
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No management of the brand |
| AFTER: |
| • |
Successful brand launch |
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Creation of comprehensive brand guidelines |
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Brand applied across suite of materials |
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WBD became preferred supplier for subsequent brand implementation |
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When Wylde by Design was approached to re-brand Sx3, we identified that the company was best known in the marketplace for its success in maintaining long-term client relationships. Therefore, our primary brand concept was to reinforce this, and we captured it perfectly in the strapline: ‘For you, with you’.
We reinforced the concept visually with a graphic device of interlocking rings influenced by the shape of the logo, plus imagery that consistently depicted relationships and connectivity.
Following its re-branding, Sx3 achieved marked growth, especially in managed services, and was subsequently acquired by Northgate Information Solutions. |
