Northgate Public Services
Specialists in public sector business transformation
| BEFORE: |
| • |
Loose guidelines with no presence or differentation in the market. |
| AFTER: |
| • |
Professional comprehensive guidelines |
| • |
Branded tools and templates applied consistently across the organisation. |
Wylde by Design won the pitch to re-brand the Public Sector division of Northgate in 2007. |
We identified that the company was recognised for three key abilities. These are: to work in partnership with customers, to transform process efficiency and to produce measurable results.
We encapsulated these in the strapline: ‘Let’s make change work’, and focused on the teamwork element, with imagery of people emphasising togetherness.
At the same time, we wanted to recognise that the client works with local authorities that are often serving the disadvantaged, so we focused on social imagery that conveys a gritty realism and a wide ethnic diversity.
www.northgate-ispublicservices.com |
